Louder's Privacy and Cookies Statement
Intro
Welcome to Louder Entertainment's Privacy and Cookies Statement! You might be viewing this through our website or mobile application (which we'll collectively call our "Platform" for short).
We care about being transparent with you about what information we collect when you choose our events and how we use that information. It's important to us that we give you as much choice and control over your information as we can.
Here, we explain the ways we collect and use your information when you browse or engage with our Platform, purchase tickets to the festivals and events that we organise (the "Events"), purchase or engage with other goods or services that we offer or otherwise interact with us. We also explain the different rights you have over your information.
In this Privacy and Cookies Statement, when we refer to "you" and "your" we mean you, the person using the Platform or attending an Event or otherwise interacting with us.
Age
Please refer to the Event's Terms and Conditions to check the Event's age policy. If the Events you are attending or are interested in allow people under the age of 18 to attend (with an accompanying adult) and you yourself are under 18, you must have the permission of your parent or legal guardian ("Your Adult") to use our Platform and only Your Adult will be able to purchase tickets for the Event. You should also make sure that Your Adult reads this Privacy and Cookies Statement.
If you are a parent or legal guardian and believe your child has given us information in a way that is contrary to these guidelines, please contact us using our contact details below.
About Us
We are Louder Entertainment Limited a company incorporated in England and Wales. Our company number is 13220347. Our registered address is C/O in the Loop Accounts Ltd, 240B Kingsland Road, London E2 8AX.
Data collected will be shared with the following named parties only:
- JOYY CONCERTS LTD — Company Number: 10909989, 168 Church Road, Hove, England, BN3 2DL
- BAD SEED LIMITED — Company Number: 08097565, First Floor, 14-15 Berners Street, London, United Kingdom, W1T 3LJ
Information We May Collect About You
Information We Collect From You Directly
Newsletters
If you register for one of our newsletters or request any advance information about our Events or services (such as access to pre-registration or early bird tickets), we will collect your name and contact details.
Purchases
If you make a purchase with us (whether for an Event ticket, Event package or any other goods and/or services) we'll collect any information necessary to provide you with your purchase. For example:
- We'll typically ask for your name, age, email address, account password, date of birth, and payment details so we can process your Event ticket purchase, deliver your ticket and/or your cashless payment wristband to you. We may also request Your Adult's details (if applicable) or other emergency contact information.
- We'll collect information about any particular requirements you may have in order to gain access to an Event: this may mean providing us with information about your physical health or similarly sensitive information.
- If there are circumstances where we need to verify your age for entry to an Event or for fraud prevention and detection, we will ask for proof of identity and age (such as a driver's licence or passport).
- We may (if applicable), collect additional information specifically relevant to the goods and/or services that you are purchasing.
Promotions and Surveys
Every now and again, we might invite you to participate in competitions, promotions or surveys. We'll collect information so you can participate in these and deliver the prize if you win: this will include details such as your name, age and email address and any other information you provide in connection with your promotion entry and/or survey response.
Health and Welfare
If you ever need to visit one of the health and welfare tents or facilities at one of our Events, you might need to give certain health or medical information which may be considered sensitive information. Sometimes, these services will be managed by a third party at the Event and not us, in which case we won't have control or visibility of the information you give and this Privacy and Cookies Statement won't apply.
Information We Collect From You Indirectly
Communications
If you contact us through the live chat functionality on our Platform (if applicable), through one of our online forms, or our social media channels, by phone or email, we may keep a copy or record of that correspondence.
IP Address and Device Information
We will collect certain technical information about your device visits to our Platform and how you use the Platform. This may include your IP address, geographical location, device details, browser type, referral source, length of visit, operating system, number of page views and similar information. This information may be collected by a third-party analytics service provider on our behalf and/or may be collected using cookies.
Cashless Payment Wristbands
If cashless payment wristbands (or other similar technologies) are used at an Event, they will allow you to make cashless payments and/or provide you with access. If you use a cashless payment wristband, we may collect certain information about your interactions at, and engagement with, the Event and our event partners.
Email Response Information
We might collect information about how you react to the emails we send to you, for example, how many times you open the email or if you engage with its content.
Social Media
We might collect information relating to any social media posts or comments you share online about our Events that are in the public domain. If you leave a comment or review on one of our social media official pages, we may use this information to respond to your posts.
How We Use Information That We Collect About You
Service and Operational Purposes
- To provide you with your Event ticket or any other goods, services and information that you have requested from us
- To manage your entry to our Events, including age and identification verification
- To provide you customer service and support, deal with enquiries or update you of changes to our Events, our Platform or other services
- To improve and update our Platform and to make sure that content from our Platform is presented to you in the most effective and optimal manner
- To carry out aggregated and anonymised research about general engagement with our Events, Platform and other goods and services
- To allow us to monitor access to, and attendance at, our Events for health, safety and security purposes
Marketing Purposes
We may use your information for marketing purposes, either by email, SMS and/or phone. We will of course give you the opportunity to choose whether we contact you for marketing purposes and we will respect your choices at every stage.
Legal Purposes
We may use your information to enable us to enforce our legal rights, and/or to protect the rights, property or safety of our employees and/or other third parties.
Information We Get From Third Parties
Ticket Agents and Service Providers
We will collect information about you from third parties that we work closely with so we are able to deliver the goods or services you have requested. For example, we might work with a ticket agent who will sell you a ticket to our Event.
Our Other Festivals and Live Music Events
We might receive information about you from other festival and event entities within our group if you have indicated that you wish to hear more from our events, goods and services.
Signing In Through Social Media
When you register for an Event on our Platform, we might offer a quick registration option through your existing social media accounts. If you sign in through your social media account, we may get certain information in accordance with your privacy settings on that social media site.
Other Third-Party Sites
We might receive information about you from other third parties where you have agreed to them sharing your information with us for specific purposes (such as marketing).
Who We Might Share Your Information With
We might share your personal information with:
- Selected third parties that we work with, so we are able put on the Events you love and choose to attend
- Other festivals and live music event organisers within the group if you have indicated that you want to receive communications about these
- Any other third party that you have indicated you are happy for us to share your information with for marketing purposes
- Advertisers and advertising networks so they can serve relevant adverts to you (this information will only be used in anonymised or aggregated form)
- Prospective sellers or buyers of any business or assets
- Any other third parties where it's necessary to enforce our legal rights, or to protect the rights, property or safety of our employees or third parties, or where such disclosure is required by law
Cookies
We use cookies to ensure that you get the most out of our Platform. Cookies are small amounts of information in the form of text files which we store on the device you use to access the Platform. Cookies allow us to understand your use of the software and simplify your use of the Platform.
Different types of cookies do different things:
- Absolutely Necessary Cookies are necessary to enable you to navigate through our Platform and use its features
- Performance Cookies collect information about how you use our Platforms. These cookies don't collect information that personally identifies you and only collect aggregated and anonymous information
- Functionality Cookies enable our Platform to remember choices you make and provide enhanced, more personal features
- Targeting and Advertising Cookies track browsing habits and are used to deliver targeted advertising. They can also limit the number of times you see an ad and measure the effectiveness of advertising campaigns
Managing Cookies
You can manage website cookies in your browser settings, and you always have the choice to change these settings by accepting, rejecting, or deleting cookies. If you choose to change your settings, you may find that certain functions and features will not work as intended on the Services.
Third Party Content, Sites and Contributors
Our Platform may contain content and links to other sites that are operated by third parties. We don't control these third-party sites or any of the content contained within them, and this Privacy and Cookies Statement does not apply to them.
How We Look After Your Information
We use a variety of physical and technical measures to keep your data safe and to prevent unauthorised access to, use or disclosure of it. We store the data on our secure servers and encrypt any payment transactions. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our Platform, you are responsible for keeping this password confidential.
Where We Store Your Information
The information that we collect may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA. By submitting your information, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy and Cookies Statement.
Your Rights and Choices
You have the right to ask us for a copy of the information we hold about you. You also have the right to ask us to correct or update any information we hold about you that is inaccurate or incomplete. If you would like to exercise any of these rights, please contact us using the details below.
If you no longer want to receive marketing communications from us, you can unsubscribe by following the instructions in any marketing email you receive from us, or by contacting us directly.
How to Contact Us
If you have any questions about this Privacy and Cookies Statement, or would like to exercise any of your rights, please contact us at:
Louder Entertainment Limited
C/O in the Loop Accounts Ltd, 240B Kingsland Road, London E2 8AX
Email: info@louderuk.com
Changes to This Privacy and Cookies Statement
We may update this Privacy and Cookies Statement from time to time. Any changes will be posted on this page and where appropriate, notified to you.
Last modified: 1st June 2024